Mineral-inspired enamel care
Calcium and phosphate are central to tooth enamel's mineral structure and natural remineralisation. This fascinating science inspires the sea-mineral identity behind our everyday oral-care formula.
Explore the minerals behind enamel with RoseRio Spirulina & Sea Minerals: a fluoride-free, non-mint toothpaste featuring spirulina extract, baking soda and hydrated silica.
3-pack: Save £5.98 (29%) vs buying the same quantity in 1-packs at standard prices.
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Explore three different sides of this formula: enamel mineral science, spirulina research and ingredients chosen for everyday cleaning.
Calcium and phosphate are central to tooth enamel's mineral structure and natural remineralisation. This fascinating science inspires the sea-mineral identity behind our everyday oral-care formula.
Spirulina is a blue-green microalga investigated in oral-health research, including specialised periodontal gel preparations. It brings a distinctive ingredient story to this toothpaste, beyond the usual brushing ingredients.
Sodium bicarbonate has been studied in plaque-removal toothpaste research. Our formula pairs baking soda with hydrated silica, which helps clean and polish tooth surfaces as you brush.
What do enamel minerals, spirulina and baking soda have in common? Explore the science and everyday ingredients behind our distinctive fluoride-free, non-mint toothpaste.
What makes tooth enamel so remarkable? Part of the answer lies in its mineral structure. And that science can make an ordinary brushing routine a little more interesting.
EDINCO RoseRio Spirulina & Sea Minerals Toothpaste takes a mineral-inspired approach, bringing spirulina extract, baking soda, xylitol and hydrated silica together in a fluoride-free, non-mint toothpaste.
Curious about what's behind the ingredients? There's plenty to explore. The more you know about what you brush with, the more interesting an everyday routine becomes.
Tooth enamel is rich in calcium and phosphate, which form part of its naturally hard mineral structure. These minerals also play a central role in natural enamel remineralisation—the process through which lost minerals can be replenished.
That's the science behind our sea-mineral-inspired identity. It gives this toothpaste a different perspective on everyday oral care, grounded in an appreciation of how enamel works.
Spirulina is a blue-green microalga, known for its naturally occurring compounds and distinctive place in botanical research.
Researchers have explored specialised spirulina preparations in oral health, including studies involving periodontal care. It's an intriguing connection between a familiar daily habit—brushing—and an ingredient you might not expect to find in toothpaste.
Interesting ingredients are one thing. A toothpaste also needs to help clean your teeth.
Baking soda, also called sodium bicarbonate, has been investigated in toothpaste plaque-removal studies. In our formula, it sits alongside hydrated silica, the polishing ingredient that helps remove everyday surface deposits and stains as you brush.
It's a practical side to the mineral-inspired story.
Prefer toothpaste without added fluoride? This formula offers that choice without the familiar peppermint flavour.
Its non-mint character makes a change from conventional mint toothpaste, while xylitol adds a touch of pleasant sweetness. A different combination for people who enjoy exploring what their oral-care routine can feel like.
Start with a single 65 ml tube if you're trying Spirulina & Sea Minerals for the first time. Or choose the three-pack for £14.99—saving £5.98 against three individual tubes at the standard £6.99 one-time price.
Mineral-inspired thinking, spirulina and a proper everyday clean. Discover the RoseRio difference.
A few useful answers before you order.
Yes. EDINCO RoseRio Spirulina & Sea Minerals Toothpaste is made without added fluoride. It's an option for customers who specifically prefer fluoride-free toothpaste, with hydrated silica for everyday polishing and a non-mint flavour profile.
It combines spirulina extract, baking soda, hydrated silica and xylitol with a sea-mineral-inspired identity. Rather than focusing on one headline ingredient, the formula brings together unusual ingredient research, practical cleaning ingredients and a fluoride-free, non-mint brushing experience.
Tooth enamel is naturally rich in minerals, with calcium and phosphate central to its structure and the natural remineralisation process. This fascinating mineral science inspires the sea-mineral identity of our toothpaste and invites a closer look at what makes enamel so remarkable.
Baking soda is another name for sodium bicarbonate. It is a familiar oral-care ingredient, and high-baking-soda toothpaste formulations have been studied for plaque removal. Our toothpaste includes sodium bicarbonate alongside hydrated silica, which helps clean and polish teeth during everyday brushing.
Spirulina is a blue-green microalga that has been investigated in oral-health research. One clinical study explored a specialised spirulina gel used alongside professional periodontal treatment. Our formula brings spirulina extract into a different setting: the everyday brushing routine.
No. This is a non-mint toothpaste for people who prefer something different from the familiar peppermint taste. Xylitol adds a little sugar-free sweetness, complementing the formula's distinctive brushing experience. Individual flavour preferences will naturally vary.
Finished your toothpaste? Collect your used oral-care items, return them to EDINCO for recycling, and get a voucher towards your next order.
Save your empty toothpaste tubes, old brush heads and other eligible oral-care items. Any brand is welcome.
Pack your items and post them to EDINCO. Keep a photo of your postage receipt or labelled envelope.
Send us your postage proof and receive an EDINCO voucher covering the postage cost, for use on your next order.
One recycling voucher per three months. See the scheme for eligible items and return instructions.