About Us

Edinco, short for the Edinburgh Company, was born from our founder's cherished memories and profound experiences while studying in the historic and inspiring city of Edinburgh. Today, we channel that same spirit of innovation and commitment to excellence into crafting exceptional natural oral care. Our current focus on naturally derived toothpastes and recyclable charcoal toothbrush heads is just the beginning, as we look forward to expanding our range of thoughtfully designed, eco-conscious beauty essentials.

As a family business, Edinco is uniquely driven by a blend of professional expertise. Our core team comprises dedicated engineers and dental professionals, educated at leading British universities including Edinburgh, Oxford, and Cambridge. This allows us to merge scientific rigour with a deep-seated passion for nature and well-being. Our approach is to create premium oral care products that are not only highly effective but also reflect true British quality and are intrinsically kind to our planet. This dedication will continue to guide our careful expansion into the wider eco-friendly beauty market.

Our commitment to the environment is at the very heart of Edinco. We operate with a stringent zero-waste ethos in all our endeavours and passionately champion eco-conscious choices within our community. Through initiatives such as our Edinco Recycling Reward Scheme, we encourage the responsible recycling of our product packaging, upholding high standards of care for our world.

Choosing Edinco means more than acquiring outstanding products; it represents a partnership in making a tangible difference. A portion of every sale from the Edinco website directly supports disadvantaged communities across the globe, providing vital healthcare and education through carefully selected and trusted charitable organisations. It's our considered way of extending care beyond our valued customers to those most in need.

Our Mission

To provide exceptional, naturally derived oral and beauty care, thoughtfully designed with British ingenuity, upholding the highest ethical principles and quality standards.

Our Vision

To establish Edinco as a leading and trusted British name in the eco-conscious personal care market, renowned for beautifully designed, effective, and ethically produced essentials that enhance well-being and champion planetary health.