Stain-focused everyday cleaning
Charcoal powder gives MAXDENT its distinctive look, while hydrated silica supports everyday cleaning and polishing. An ingredient-led approach to surface care rather than peroxide-style bleaching.
Tea, coffee and everyday life leave their mark. Meet MAXDENT's charcoal whitening toothpaste, with polishing ingredients, two mint oils and certified natural-origin content.
3-pack: Save £5.98 (29%) vs buying the same quantity in 1-packs at standard prices.
*Return eligibility and conditions apply.
30-days satisfaction or money back guarantee
Try EDINCO with confidence.
If your first eligible product isn't right for you, claim your money back within 30 days of delivery, even if you've tried it.
Covers one qualifying trial unit per customer. We refund the actual price paid for that unit. Customer-paid return postage applies if a physical return is requested for a non-faulty product.
Shop with confidence.
Changed your mind? We offer 30-day returns on eligible unopened and unused products.
Already tried your toothpaste? Your first eligible purchase may be covered by our separate 30-day satisfaction or money-back guarantee.
Return postage
If something isn't right, please contact us. Our team will be happy to help.
Read our returns and refunds policy
Your statutory consumer rights remain unaffected.
Order before 2 pm UK time, Monday–Friday, for same-working-day dispatch.
Orders placed after 2 pm, on weekends or bank holidays are normally dispatched the next working day.
For the best everyday oral care:
Follow age-appropriate toothpaste guidance for children.
Three reasons to explore MAXDENT: stain-focused polishing ingredients, pyrophosphate formulation science and a distinctive two-mint brushing experience.
Charcoal powder gives MAXDENT its distinctive look, while hydrated silica supports everyday cleaning and polishing. An ingredient-led approach to surface care rather than peroxide-style bleaching.
Tetrasodium and disodium pyrophosphate give MAXDENT a wider oral-care ingredient profile. These ingredients have been studied in tartar-control formulations, although no measured tartar reduction has been established for MAXDENT itself.
Spearmint and wintergreen leaf oils bring a distinctive mint character to this charcoal toothpaste. A clear sensory reason to choose this formula alongside its everyday cleaning ingredients.
If everyday surface stains are on your mind, explore MAXDENT's charcoal and silica formula, tartar-care ingredients, mint oils and clearly stated fluoride and SLS content.
Tea, coffee and everyday life can leave marks on the outside of your teeth. Maybe you're not looking for a dramatic bleaching promise—just a charcoal toothpaste with ingredients you can understand and a fresh mint finish.
Edinco MAXDENT Charcoal Whitening Toothpaste combines charcoal powder, hydrated silica and two pyrophosphates in a 75 ml formula. It also contains fluoride and spearmint and wintergreen leaf oils. Here's what each part brings to the brushing routine.
Charcoal gives the paste its distinctive black colour. The manufacturer's specification describes charcoal powder as an abrasive and absorbent ingredient, while hydrated silica helps clean and polish tooth surfaces as you brush.
This makes the formula interesting for everyday surface-stain care: helping your toothbrush tackle deposits on the outside of teeth. That's different from peroxide bleaching, which changes tooth colour by another mechanism. The focus here is a useful clean and a confident routine, not a promise of dramatic shade changes.
MAXDENT contains both tetrasodium pyrophosphate and disodium pyrophosphate. Ingredients in this family are used in tartar-control toothpaste formulations, and researchers have studied their effects on calculus accumulation.
That's useful context, because hardened tartar isn't something you can simply brush away. Fluoride and SLS: know what's inside
MAXDENT contains 0.22% sodium fluoride, equivalent to approximately 995 ppm fluoride. If decay prevention is your priority, check what strength your dentist recommends.
It also contains sodium lauryl sulfate (SLS) as a cleansing surfactant. MAXDENT is not an SLS-free toothpaste. We think clear ingredient information makes for a better choice.
Spearmint leaf oil and wintergreen leaf oil bring a distinctive mint character to every brush. It's a refreshing contrast to the black charcoal paste, without any promises of lasting breath-odour treatment.
There's another formula detail worth knowing: more than 95% natural-origin ingredients, a certified claim.
Curious about trying a charcoal whitening toothpaste? Start with one 75 ml tube. Already know you enjoy this kind of minty brushing experience? Choose the three-pack to keep extra tubes ready. Check the pack options above for today's prices.
Thoughtful everyday cleaning, a distinctive mint finish and a formula that's easy to understand. That's MAXDENT Whitening.
A few useful answers before you order.
Charcoal gives MAXDENT its distinctive black appearance. The manufacturer lists Charcoal Powder as an abrasive and absorbent ingredient, alongside hydrated silica for cleaning and polishing. Research on other charcoal toothpastes has not shown reliably better whitening than ordinary toothpaste, so charcoal should not be confused with peroxide bleaching.
Hydrated silica helps clean and polish tooth surfaces during brushing, making surface-stain care a reasonable focus for the formula. However, no clinical study of MAXDENT itself was supplied to demonstrate a measured stain reduction. Removing external deposits is different from bleaching the natural colour of teeth.
MAXDENT contains tetrasodium pyrophosphate and disodium pyrophosphate. Pyrophosphates are used in tartar-control toothpaste formulations and have been investigated in clinical research. The studies involved other formulas, so they do not prove a specific tartar reduction for MAXDENT. Once tartar has hardened, it generally needs professional removal.
Yes. The manufacturer lists 0.22% sodium fluoride, equivalent to approximately 995 ppm fluoride. NHS guidance recommends at least 1,350 ppm fluoride for adults’ routine toothbrushing. MAXDENT contains fluoride but is below that recommendation; if preventing decay is your main priority, ask your dentist which fluoride strength is right for you.
Yes. Sodium lauryl sulfate (SLS) is listed as a cleansing surfactant in this formula. MAXDENT Whitening is not SLS-free. If you specifically prefer toothpaste without SLS, choose a different formula that is clearly labelled SLS-free.
The more-than-95% natural-origin statement is a certified formula claim displayed on MAXDENT’s tube and box. It describes the natural-origin content of the ingredients, not a guarantee that every ingredient is natural or that the entire toothpaste is certified organic. The formula also contains spearmint and wintergreen leaf oils for flavour.
Finished your toothpaste? Collect your used oral-care items, return them to EDINCO for recycling, and get a voucher towards your next order.
Save your empty toothpaste tubes, old brush heads and other eligible oral-care items. Any brand is welcome.
Pack your items and post them to EDINCO. Keep a photo of your postage receipt or labelled envelope.
Send us your postage proof and receive an EDINCO voucher covering the postage cost, for use on your next order.
One recycling voucher per three months. See the scheme for eligible items and return instructions.