Edinco Charcoal Whitening Toothpaste with Fluoride, Coconut Activated Charcoal, 95% Natural Toothpaste, Surface Stain Removal, Fresh Breath & Tartar Control, 75 ml - Edinco-Edinco

Charcoal Whitening Toothpaste

3 Pack
£14.99
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Edinco Charcoal Whitening Toothpaste with Fluoride, Coconut Activated Charcoal, 95% Natural Toothpaste, Surface Stain Removal, Fresh Breath & Tartar Control, 75 ml - Edinco-Edinco

Charcoal Whitening Toothpaste

Tea, coffee and everyday life leave their mark. Meet MAXDENT's charcoal whitening toothpaste, with polishing ingredients, two mint oils and certified natural-origin content.

  • Charcoal + hydrated silica — Everyday surface polishing
  • Fluoride + pyrophosphates — Enamel- and tartar-care ingredients
  • Over 95% natural origin — Certified on the pack
Pack Sizes

3-pack: Save £5.98 (29%) vs buying the same quantity in 1-packs at standard prices.

In stock

*Return eligibility and conditions apply.

30-days satisfaction or money back guarantee

30-day satisfaction guarantee

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If your first eligible product isn't right for you, claim your money back within 30 days of delivery, even if you've tried it.

Covers one qualifying trial unit per customer. We refund the actual price paid for that unit. Customer-paid return postage applies if a physical return is requested for a non-faulty product.

View the full guarantee terms

Returns & refunds

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Changed your mind? We offer 30-day returns on eligible unopened and unused products.

Already tried your toothpaste? Your first eligible purchase may be covered by our separate 30-day satisfaction or money-back guarantee.

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  • Claiming under our satisfaction guarantee? You pay return postage if we ask you to send back a correctly supplied, non-faulty product.
  • Received something faulty, damaged or incorrect? We'll cover reasonable return costs where required by law.

If something isn't right, please contact us. Our team will be happy to help.

Read our returns and refunds policy

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Shipping & delivery

Order before 2 pm UK time, Monday–Friday, for same-working-day dispatch.

  • Standard delivery: £3.99 (estimated 2–4 working days after dispatch).
  • Free standard delivery: Orders £30+.
  • Next-working-day delivery: £6.99 (estimated, after dispatch).

Orders placed after 2 pm, on weekends or bank holidays are normally dispatched the next working day.

View our shipping policy

Ingredients & formula

  • Aqua
  • Sorbitol
  • Hydrated silica
  • Glycerin
  • Sodium Lauryl Sulfate
  • Tetrasodium pyrophosphate
  • Charcoal Powder
  • Phenoxyethanol
  • Mentha Viridis Leaf Oil
  • Disodium pyrophosphate
  • Xanthan Gum
  • Cellulose Gum
  • Sodium fluoride
  • Sodium Saccharin
  • Caprylyl Glycol
  • Gaultheria Procumbens Leaf Oil
How to use

For the best everyday oral care:

  1. Attach a compatible toothbrush head securely, if applicable.
  2. Apply an appropriate amount of toothpaste.
  3. Brush gently for two minutes, twice daily, cleaning all tooth surfaces and along the gumline.
  4. Spit out excess toothpaste, then rinse your toothbrush head and allow it to air-dry.
  5. Replace your toothbrush head every three months, or sooner if the bristles become worn.

Follow age-appropriate toothpaste guidance for children.

Why these ingredients?

Why these ingredients for everyday surface care?

Three reasons to explore MAXDENT: stain-focused polishing ingredients, pyrophosphate formulation science and a distinctive two-mint brushing experience.

01

Stain-focused everyday cleaning

Charcoal powder gives MAXDENT its distinctive look, while hydrated silica supports everyday cleaning and polishing. An ingredient-led approach to surface care rather than peroxide-style bleaching.

02

More than charcoal

Tetrasodium and disodium pyrophosphate give MAXDENT a wider oral-care ingredient profile. These ingredients have been studied in tartar-control formulations, although no measured tartar reduction has been established for MAXDENT itself.

03

Spearmint meets wintergreen

Spearmint and wintergreen leaf oils bring a distinctive mint character to this charcoal toothpaste. A clear sensory reason to choose this formula alongside its everyday cleaning ingredients.

THE RESEARCH

What does the research say about whitening, charcoal and tartar?

Whitening toothpaste isn't the same as bleaching. These studies explore external surface stains, charcoal performance and tartar-control ingredients.

Whitening toothpaste and external stains

A 2025 systematic review and meta-analysis of 14 randomised trials compared whitening and regular toothpastes. The tested whitening formulas generally reduced external-stain area and intensity, although results varied substantially across studies.

Read the research: Effect of whitening dentifrice on discoloration of tooth surface (2025)

How does charcoal compare?

A 2024 randomised trial assigned 56 participants to charcoal toothpaste, charcoal powder, ordinary fluoride toothpaste or 10% carbamide peroxide for 14 days. The charcoal products produced relatively small whitening changes, comparable to ordinary toothpaste, while carbamide peroxide performed better. This trial did not test MAXDENT.

Read the research: Whitening efficacy of activated charcoal-based products (2024)

Pyrophosphates and tartar

A 1998 clinical trial followed 456 participants and compared a toothpaste containing 3.3% pyrophosphate with control toothpastes over six months. The tested formulation reduced calculus accumulation compared with regular toothpaste. MAXDENT's declared pyrophosphate concentrations are different.

Read the research: Safety and efficacy of a tartar-control dentifrice containing 3.3% pyrophosphate (1998)

Edinco Charcoal Whitening Toothpaste with Fluoride, Coconut Activated Charcoal, 95% Natural Toothpaste, Surface Stain Removal, Fresh Breath & Tartar Control, 75 ml - Edinco-Edinco
How it works

What else is in this charcoal toothpaste?

Charcoal gives MAXDENT its recognisable look, but the supporting ingredients explain how the formula is put together for everyday brushing.

Hydrated silica and charcoal powder — Cleaning ingredients

Hydrated silica is included for its abrasive and thickening functions, helping polish tooth surfaces during brushing. Charcoal powder is also listed as abrasive and absorbent; its presence does not prove superior whitening.

Pyrophosphates and sodium fluoride — Different oral-care roles

Tetrasodium and disodium pyrophosphate provide buffering and chelating functions relevant to tartar-control formulations. The formula also contains 0.22% sodium fluoride, equivalent to approximately 995 ppm fluoride; its strength matters when choosing routine toothpaste.

SLS and mint oils — Cleansing and flavour

Sodium lauryl sulfate is the listed cleansing surfactant. Spearmint leaf oil and wintergreen leaf oil provide the formula's distinctive mint character, while sorbitol and glycerin help maintain its texture.

PRODUCT INFORMATION

More about MAXDENT Charcoal Whitening

If everyday surface stains are on your mind, explore MAXDENT's charcoal and silica formula, tartar-care ingredients, mint oils and clearly stated fluoride and SLS content.

Read the full description

For the everyday marks that come with your routine

Tea, coffee and everyday life can leave marks on the outside of your teeth. Maybe you're not looking for a dramatic bleaching promise—just a charcoal toothpaste with ingredients you can understand and a fresh mint finish.

Edinco MAXDENT Charcoal Whitening Toothpaste combines charcoal powder, hydrated silica and two pyrophosphates in a 75 ml formula. It also contains fluoride and spearmint and wintergreen leaf oils. Here's what each part brings to the brushing routine.

What charcoal and silica bring to brushing

Charcoal gives the paste its distinctive black colour. The manufacturer's specification describes charcoal powder as an abrasive and absorbent ingredient, while hydrated silica helps clean and polish tooth surfaces as you brush.

This makes the formula interesting for everyday surface-stain care: helping your toothbrush tackle deposits on the outside of teeth. That's different from peroxide bleaching, which changes tooth colour by another mechanism. The focus here is a useful clean and a confident routine, not a promise of dramatic shade changes.

Why include two pyrophosphates?

MAXDENT contains both tetrasodium pyrophosphate and disodium pyrophosphate. Ingredients in this family are used in tartar-control toothpaste formulations, and researchers have studied their effects on calculus accumulation.

That's useful context, because hardened tartar isn't something you can simply brush away. Fluoride and SLS: know what's inside

MAXDENT contains 0.22% sodium fluoride, equivalent to approximately 995 ppm fluoride. If decay prevention is your priority, check what strength your dentist recommends.

It also contains sodium lauryl sulfate (SLS) as a cleansing surfactant. MAXDENT is not an SLS-free toothpaste. We think clear ingredient information makes for a better choice.

Spearmint, wintergreen and natural-origin ingredients

Spearmint leaf oil and wintergreen leaf oil bring a distinctive mint character to every brush. It's a refreshing contrast to the black charcoal paste, without any promises of lasting breath-odour treatment.

There's another formula detail worth knowing: more than 95% natural-origin ingredients, a certified claim.

One tube or three? You choose.

Curious about trying a charcoal whitening toothpaste? Start with one 75 ml tube. Already know you enjoy this kind of minty brushing experience? Choose the three-pack to keep extra tubes ready. Check the pack options above for today's prices.

Thoughtful everyday cleaning, a distinctive mint finish and a formula that's easy to understand. That's MAXDENT Whitening.

GOOD TO KNOW

Questions about MAXDENT Charcoal Whitening

A few useful answers before you order.

Why is charcoal used in MAXDENT Whitening Toothpaste?

Charcoal gives MAXDENT its distinctive black appearance. The manufacturer lists Charcoal Powder as an abrasive and absorbent ingredient, alongside hydrated silica for cleaning and polishing. Research on other charcoal toothpastes has not shown reliably better whitening than ordinary toothpaste, so charcoal should not be confused with peroxide bleaching.

Can it remove surface stains or change my natural tooth colour?

Hydrated silica helps clean and polish tooth surfaces during brushing, making surface-stain care a reasonable focus for the formula. However, no clinical study of MAXDENT itself was supplied to demonstrate a measured stain reduction. Removing external deposits is different from bleaching the natural colour of teeth.

Why are there two pyrophosphates in the formula?

MAXDENT contains tetrasodium pyrophosphate and disodium pyrophosphate. Pyrophosphates are used in tartar-control toothpaste formulations and have been investigated in clinical research. The studies involved other formulas, so they do not prove a specific tartar reduction for MAXDENT. Once tartar has hardened, it generally needs professional removal.

Does MAXDENT Whitening contain fluoride, and how much?

Yes. The manufacturer lists 0.22% sodium fluoride, equivalent to approximately 995 ppm fluoride. NHS guidance recommends at least 1,350 ppm fluoride for adults’ routine toothbrushing. MAXDENT contains fluoride but is below that recommendation; if preventing decay is your main priority, ask your dentist which fluoride strength is right for you.

Does MAXDENT Whitening contain SLS?

Yes. Sodium lauryl sulfate (SLS) is listed as a cleansing surfactant in this formula. MAXDENT Whitening is not SLS-free. If you specifically prefer toothpaste without SLS, choose a different formula that is clearly labelled SLS-free.

What does more than 95% natural-origin ingredients mean?

The more-than-95% natural-origin statement is a certified formula claim displayed on MAXDENT’s tube and box. It describes the natural-origin content of the ingredients, not a guarantee that every ingredient is natural or that the entire toothpaste is certified organic. The formula also contains spearmint and wintergreen leaf oils for flavour.

EVERYDAY CARE WITHOUT EVERYDAY WASTE

Don't throw it away. Send it back.

Finished your toothpaste? Collect your used oral-care items, return them to EDINCO for recycling, and get a voucher towards your next order.

01

Collect

Save your empty toothpaste tubes, old brush heads and other eligible oral-care items. Any brand is welcome.

02

Send back

Pack your items and post them to EDINCO. Keep a photo of your postage receipt or labelled envelope.

03

Get rewarded

Send us your postage proof and receive an EDINCO voucher covering the postage cost, for use on your next order.

See how recycling works

One recycling voucher per three months. See the scheme for eligible items and return instructions.

  • 5 stars: 31 (56%)
  • 4 stars: 15 (27%)
  • 3 stars: 8 (15%)
  • 2 stars: 1 (2%)
  • 1 star: 0 (0%)
I
Ibrahim Saleh
Great everyday option, reordering already

Straightforward to use, and the charcoal plus fluoride combination is spot on for stain removal and enamel care. Reordering.

R
Reece Dalton
Too much mess for my morning rush

Works fine and the whitening claim seems believable, but too messy around the basin when I'm in a hurry in the mornings.

A
Andrei Stefan
Good after coffee, wish freshness lingered

Great after morning coffee for tackling stains. Wish the freshness lingered a bit longer through the day.

B
Ben Holloway
Does the job nicely, teeth feel silky

Teeth feel silky and fresh thanks to the hydrated silica and charcoal combination. 5 stars.

J
Jaspreet Kaur
Happy with it for tea drinkers

Great for tea drinkers! The activated charcoal genuinely seems to be keeping the staining at bay.

O
Omar Farouk
Great with my Oral-B

Been using this with Edinco recyclable charcoal heads compatible with Oral-B. Absolute game changer for tea & coffee stains.

R
Rhys Morgan
Good but messy, leaves black foam

Good paste with real stain-removal benefits, but leaves a bit of black foam around the sink if you're not careful!

N
Noor Rahman
Really like this one for enamel care

Charcoal and fluoride combo works really well, and I like that it still has fluoride in it unlike some of the newer natural pastes out there.

M
Mateusz Pawlak
Great charcoal toothpaste for coffee stains

Drink a lot of coffee and this has genuinely helped with surface staining. Nice texture and the wintergreen note is a pleasant change.

Y
Yasmin Farah
Will reorder, no strange aftertaste

Silky paste, crisp finish thanks to the wintergreen oil, and no strange aftertaste. Will definitely reorder.

D
Daria Kowalska
Nice but quite black, gets teeth spotless

The black foam looked a bit mad the first time, but it genuinely gets teeth spotless and the fluoride is a welcome inclusion.

Z
Zainab Akhtar
Love the charcoal formula, stains already fading

Genuinely love this formula. Already seeing some stain removal after regular use, and the pyrophosphates seem to be helping with tartar too.

A
Adeel Khan
Proper good, tartar control does its job

A proper thorough finish. The pyrophosphates seem to be doing their job on tartar build-up, and I can't complain.

T
Theo Bennett
Good for coffee drinkers, leaves teeth polished

Essential for coffee drinkers. The activated charcoal leaves teeth feeling genuinely polished, and I appreciate the fluoride still being in there.

I
Iman Hussain
Fresh but has more kick than expected

Crisp finish, but the spearmint and wintergreen combination has more punch than the mint pastes I'm used to.

H
Hannah Rowe
Really fresh, zero odd aftertaste

Proper bright flavour thanks to the spearmint and wintergreen blend, with zero odd charcoal aftertaste like some other brands have.

P
Patrick Doyle
Noticeably clean feeling, exactly what I wanted

Teeth feel polished and fresh, and I like that fluoride is still in the formula for enamel support. Exactly what I wanted.

E
Ehsan Karimi
Good, not perfect, but tartar control feels real

Good formula with fluoride and real tartar control benefits from the pyrophosphates. Slightly messy around the sink though.

C
Carolina Mendes
Still not sold on brushing with black paste

Works fine and the tartar control seems to help, just not fully sold on the visual of a black toothpaste each morning tbf.

K
Kamil Zielinski
Would buy again despite the unusual colour

Solid toothpaste with real tartar control benefits. Unusual black shade at first, but I've come to really like it.

S
Samira Noor
Nice formula, love the ingredients

Love the ingredients — activated charcoal, fluoride and pyrophosphates. Just 4 stars as the black paste does get a bit messy.

I
Isaac Bell
Nice fresh finish, foam takes getting used to

Good crisp finish from the natural oils. The black foam takes a couple of brushes to get used to, but the results are worth it.

G
George Milton
Decent whitening toothpaste, wish freshness lasted

Good overall, and the tartar control claim seems solid, just wish the wintergreen freshness lasted a bit longer through the day.

H
Hamid Rezaei
Best combination for me with my Oral-B

Paired this with Edinco's recyclable charcoal replacement heads on my Oral-B. Unbeatable combo for a proper deep clean and stain removal.

S
Scott Reynolds
Excellent daily paste, cleans thoroughly

Proper freshness from the wintergreen oil, cleans thoroughly, and I like that fluoride is still part of the formula. Very positive experience.

G
Gemma Price
Decent but quite intense first thing in the morning

Works nicely and the tartar control claim checks out, but the spearmint and wintergreen combination is a bit sharp first thing in the morning!

H
Holly Mercer
Not my favourite texture, but tartar control works

Cleans well and I can tell the pyrophosphates are doing something for tartar, but the consistency is a bit heavier than I prefer.

E
Emily North
Pleasant surprise, crisp finish

Wasn't sure initially given the charcoal gimmick reputation, but really taken to it. Crisp wintergreen finish every time.

L
Luca Bianchi
A little strong for me

Cleans well and the tartar control claim seems fair, but wintergreen flavour is a bit too intense for my liking tbf.

A
Amina Bashir
Happy with the results, teeth feel brighter

Teeth look brighter and feel cleaner already. Chuffed with how the activated charcoal has performed on everyday staining.

V
Victor Stan
Good paste, slightly denser than I'm used to

Nice crisp finish, just a touch denser than the paste I normally use, but the whitening claim seems to be doing something.

M
Mihnea Popescu
It cleans fine but their support was bad

Works fine and the tartar control seems to hold up, but the spearmint and wintergreen flavour isn't really to my taste.

M
Marko Jovanovic
Works well for my routine, teeth look brighter

Been using twice daily. Teeth look brighter and feel fresh, and I appreciate that the fluoride is still there for enamel care.

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