Blog

When was the last time you turned over your toothpaste tube and actually read the ingredients?

Most mainstream toothpaste formulas read more like chemistry textbooks than products designed for your mouth. Artificial sweeteners, microplastics, and sometimes even questionable excessive levels of fluorides—these are just a few common culprits.

But what if your oral care routine could do more? What if brushing your teeth could be both effective and aligned with your values—clean, kind to the planet, and rooted in natural science?

At Edinco, we believe your smile deserves better than detergent. Our range of natural, fluoride-free toothpastes features safe, botanically driven ingredients that support real oral health without synthetic shortcuts. We are soon going to launch a toothpaste which is going to be 95% natural with some fluoride compound but we keep in mind that the amount and the model of fluoride we use in our products must not be toxic.

Let’s take a deep dive into what’s inside (and outside) your tube—and why it matters.

👉 Shop Natural Toothpastes at Edinco.co.uk

🔎 Why Choose Natural Toothpaste Anyway?

Toothpaste is something we use every day, often twice. But how often do we question what’s actually inside?

Many conventional brands rely on synthetic surfactants, preservatives, and flavouring agents that—while effective—can irritate the gums, disrupt oral bacteria, and even raise long-term health concerns. Some common ingredients to watch out for:

• Triclosan – a banned antibacterial linked to hormonal effects
  

• Artificial dyes and flavours – purely aesthetic, often synthetic
  

• Too much fluoride may cause fluorosis in those prone to it.

Clean-label means more than avoiding nasties-it means intentionally choosing ingredients that nourish and protect your body naturally.

Natural toothpaste blends use nature's tool kit: minerals, herbs, and plant-based actives.

They clean without stripping. They freshen without artificial scents. And they often come with added wellness benefits—from pH balancing to remineralization.

👉 Eco-friendly from Tube to Tooth — Explore Edinco’s Range

🦷 Key Natural Ingredients to Look for in Eco-Conscious Toothpaste

1. Xylitol – Nature’s Cavity Fighter

It’s sweet, but it’s not sugar. Xylitol is a naturally occurring sugar alcohol derived from birch trees or corn. It’s the alternative of fluoride we use in some of our toothpastes, that is not toxic. Unlike actual sugar, it starves the bad bacteria in your mouth—particularly Streptococcus mutans, which is responsible for cavities. Thus Xylitol fights cavities as a non-toxic alternative of fluoride.

More impressively, xylitol promotes saliva flow, balances oral pH, and may even assist in enamel remineralization.

🌊 Found in: Edinco’s Sea Minerals + Spirulina Toothpaste

📖 PubMed Study on Xylitol & Oral Health

👉 Get Xylitol-Powered Freshness ➤ Shop Now

2. Herbal Botanicals: Lavender and Rose

Aromatherapy for your mouth? Yes, indeed.

Edinco's blends of botanicals are not simply for aroma-they serve double-duty in oral-care functions:

Lavender: soothing, antiseptic, reduces stress and has antibacterial properties for gums

Rose: antioxidant, mild anti-inflammatory and is beneficial for sensitive and bleeding gums

Our quite British scent schema transforms brushing into a mindful moment.

🌸 Found in: All Edinco toothpaste varieties

3. Sea Minerals & Spirulina – Algae with a Superfood Kick

Spirulina is a blue-green algae rich in:

• Calcium
  

• Magnesium
  

• Phosphorus
  

• B-vitamins
  

• Antioxidants
  

These nutrients support enamel, reduce inflammation, and foster a balanced oral microbiome. When combined with sea minerals, it mimics the benefits of mineral-rich natural springs—for your mouth.

📖 Spirulina & Oral Health Study – NIH

👉 Taste the botanical difference ➤ Shop all Edinco toothpastes

🌱 What’s NOT in Edinco’s Natural Toothpaste (And Why That Matters)

We believe in clean formulas—and even cleaner ethics.

That means saying no to:

• ❌ Triclosan or antimicrobials that disrupt healthy bacteria
  

• ❌ Fluoride overdose (we go fluoride-free as well as safe amount of fluoride in some specific models)
  

• ❌ Artificial colours, preservatives, or sweeteners
  

• ❌ Microbeads or any form of plastic
  

But it’s not just what’s inside that counts. Customers can use our free and incentivised recycling program. Every 1–3 months, fill out the recycling scheme form in the footer, post your items via your nearest post box, and we’ll reimburse postage via a voucher that can be combined with other offers.

A portion of each purchase supports partner charities focused on medical aid, food security, and education access for underserved communities.

We don’t do greenwashing.
We do green acting.

👉 Choose Clean & Planet-Friendly ➤ Shop Now

📦 Real Customer Testimonials

We could talk for hours—but we’d rather let our customers do it:

“Great for my enamel

My dentist told me my enamel was wearing thin. After using this for a few months, I feel a real difference. My teeth feel thicker and stronger.” – Rachel Lewis

“The dentist approved!

I've been using this for months, and my dentist commented on how strong my enamel looks. I credit this toothpaste completely. It’s gentle, effective, and works.” – Charlotte Wilson

With a 4.68★ rating on Judge.me, most of our praise centers on:

• Exceptional product quality
  

• Real results (less plaque, improved breath, no gum irritation)
  

• Fast, friendly UK-based customer care
  

👉 See more verified stories ➤ Read Our Reviews

♻️ How Edinco Compares to Store-Bought Natural Toothpastes

👉 Feel the Edinco Edge ➤ Learn Our Story

🛒 Find the Right Toothpaste for You

🌿 Need a whitening boost?
→ Lavender

🌊 Want mint-free freshness + enamel support?
→ Sea Minerals + Xylitol + Spirulina

🌹 Crave calm, floral aroma?
→ Mint & Fluoride free Rose with bleeding gums support

🍃 Searching for relaxation and better sleep?
 → Mint & Fluoride free Lavender

🧪 Still unsure?
We’re building a Toothpaste Finder Quiz to help you match with the perfect blend.

👉 Try All Three – Bundle & Save ➤ Shop Now

❓ Frequently Asked Questions About Natural Toothpaste

1. Is natural toothpaste as effective as regular toothpaste?
 Yes. Natural toothpaste with ingredients like xylitol, calcium, and sea minerals effectively cleans teeth, balances oral pH, and supports remineralisation, without harsh chemicals.

2. Does natural toothpaste prevent cavities without fluoride?
Yes, when formulated correctly. Xylitol, for example, helps starve cavity-causing bacteria and supports enamel health. Some Edinco formulas are fluoride-free, while others use a safe, non-toxic amount of fluoride for added protection.

3. Can children use Edinco’s natural toothpaste?
Absolutely. Our formulas avoid harsh chemicals, artificial colours, and microplastics, making them suitable for children under supervision. For younger kids, we recommend our fluoride-free options.

4. Why do you use xylitol instead of just fluoride?
We believe in giving options. Xylitol is a natural cavity fighter that’s non-toxic and effective, while small, safe amounts of fluoride can provide additional enamel protection for those who prefer it.

5. Are Edinco toothpaste tubes recyclable?
Yes. All packaging is recyclable, and we also run a recycling reward scheme—send back your used tubes or toothbrush heads, and we’ll give you a voucher towards your next purchase.

6. What’s the shelf life of Edinco natural toothpaste?
Typically 18–24 months from manufacturing. Always check the “best by” date on your tube for freshness.

7. Do your products contain artificial flavours or colours?
Never. We use botanicals like lavender, rose, and sea minerals for flavour and function—no synthetic additives.

8. Is Edinco toothpaste suitable for sensitive teeth and gums?
Yes. Our botanical blends are designed to be gentle and soothing, especially for people with sensitivity or gum concerns.

9. How does Edinco compare to supermarket ‘natural’ brands?
Unlike many mass-market “natural” brands, we never use artificial preservatives, excess fluoride, or plastic microbeads. Our formulas are fully clean, our tubes are recyclable, and every purchase supports social causes.

10. Where is Edinco toothpaste made?
Proudly formulated in the UK with eco-conscious, science-backed ingredients and guidance from dental experts.

👉 Got more questions? Contact us

🧠 The Science Behind Our Formulas

Every Edinco toothpaste is:

• pH-balanced for enamel safety
  

• Free from known irritants
  

• Backed by ingredient-level research
  

• Designed with synergistic actives (e.g., hydrating oils, xylitol + minerals)
  

• Formulated by a UK-based brand with top clean-beauty chemists and dental advisors
  

We don’t just chase trends—we build smarter oral care solutions rooted in real science.

🌍 Choosing Edinco = Healthier Smiles + Healthier Planet

When you shop Edinco, you don’t just get a cleaner mouth. You join a movement.

• Every ingredient is ethically sourced
  

• Every tube is recyclable
  

• Every purchase supports charity partnerships in health, food access, and education
  

• Rewarding recycling scheme for our customers (we give our customers a reward voucher every time they send us their used toothbrush heads for recycling which they can use on their next Edinco purchase)
  

• Proudly London-based, female-led, and family-supported
  

• Trusted by eco-conscious families and individuals.
  

Every brush stroke plants hope.

👉 Join the Eco-Smile Movement ➤ Shop Edinco Now