Edinco Matcha Toothpaste with Xylitol, SLS-Free and Fluoride-Free, 97% Natural Toothpaste, Green Tea Formula, 65 ml

I avoid anything too intense, and this is mild enough for me while still feeling lovely to use twice a day.

The dark green shade is quite unusual and that's actually part of what I like about it. Silky and agreeable too, once I got past the initial surprise.

Cleans thoroughly and the taste is agreeable and understated. Exactly what I prefer for my twice-daily routine.

Dark green shade is unusual but I actually really like it. Something a bit different from ordinary toothpaste on the shelf.

Leaves my mouth spotless with none of that overly harsh aftertaste some mint toothpastes have.

Read that this is designed with the oral microbiome in mind, which is exactly the kind of thing I've been trying to look after lately. Feels light and leaves a crisp finish.

A colleague who's into natural skincare suggested this. Agreeable taste and my teeth feel properly spotless afterwards.

Colour was odd to me initially since I'd never seen green toothpaste, but the consistency is lovely and silky, and I've come round to it.

Love the unusual green colour and that it's mostly natural. Will definitely be repurchasing.

Bought this for my son who finds most toothpaste too intense. Taste is agreeable without feeling overwhelming for him.

Application feels good, but the taste is too subtle for me. Needs a bit more punch for my liking.

Thought matcha paste sounded a bit gimmicky when I first saw it online, but it's actually really good.

Nice consistency and a thorough finish after brushing. Liked it enough to set up a subscription.

Crisp, light and agreeable. Picked it specifically for the calcium glycerophosphate and green tea extract combination.

I like that it's mostly natural and contains xylitol. The paste itself is a joy to use as well.

Thorough clean and no strange aftertaste, unlike some other natural toothpastes I've tried before this one.

My partner ordered this and I was sceptical about green toothpaste, but the matcha flavour actually grew on me fast. Now I'm the one reordering.

Agreeable formula, silky application and a fresh finish. Switched after some gum irritation with my old toothpaste.

Thought it'd be gimmicky but I've ended up genuinely loving it. The xylitol gives it a pleasant sweetness rather than the usual sharp mint.

Silky application and a lovely crisp finish. Switched from a big supermarket brand and haven't looked back.

Leaves my teeth feeling properly spotless. Chose it specifically because it's fluoride-free for my own preference.

I'll admit it, I picked this up mostly because matcha is having a moment right now. Wasn't expecting to actually prefer it over my usual toothpaste, but here we are.

Did some research into SLS-free toothpaste and this came up. A solid everyday choice, took a couple of days to warm to the matcha taste but now I'm hooked.

Definitely a departure from standard white paste. Agreeable taste and lovely application, worth trying if you're bored of the usual.

Silky application and leaves my mouth spotless without an overpowering taste, which suits me since I don't love strong mint.

Don't like really intense flavours, so this is perfect for me, especially with some mouth sensitivity I've had lately.

Really like the application and finish. Taste could be a touch stronger for my liking, but the natural ingredient list makes up for it.

Wanted to try something different after years on a mainstream mint paste. Love the dark green shade and the milder taste.

Been reaching for this every morning now since I switched from fluoride paste. Silky, agreeable and never overpowering.

Nothing wrong with the quality, just way too subtle for what I personally want from a toothpaste.

Good quality paste, no complaints, and I appreciate that it's SLS-free since foaming toothpaste used to bother me.