This is gentle to use and leaves teeth clean of coating even after eating. Very impressed and will use from now on.
Just a small amount is needed, and the taste is subtle and natural. A great product.

My gums usually bleed, but this gentle, natural toothpaste has been a lifesaver. It's so soothing and hasn't irritated them at all.

I use this every night and find the lavender aroma so calming. It's definitely helped me relax and get to sleep quicker. A fantastic product.

I can't stand strong mint flavours, so this toothpaste is absolutely perfect. It's gentle, works well, and has a great rosewater taste.

This has done a better job of gently whitening my teeth than any harsh paste I've tried before. The natural silica seems to just polish them perfectly. I'm impressed.

As someone who doesn't want fluoride or a strong mint taste, this is a perfect match. The sea minerals are a great flavour.

I've always hated mint, so this is a complete game-changer. The gentle lavender flavour is just perfect and doesn't overpower everything.

This is a really good toothpaste.

I have found these brush heads work very efficiently and last too.

Nice to have eco dependent brush heads that work with t electric toothbrush
They work the same as the plastic ones so I’m very happy.

I’ve always found mint toothpastes too aggressive. The refreshing, slightly oceanic taste of this is so much better. It's a proper clean without the burn.

My husband and I both use this before bed now. The relaxing lavender scent is a lovely way to signal to your body it's time to sleep. It really works for us.

I've always hated the taste of mint, so finding this non-mint toothpaste has been a huge relief for me.

The xylitol is a brilliant addition. It's an all-natural way to keep plaque at bay, and the toothpaste is so kind to my sensitive gums.

This is a great, non-mint toothpaste with a truly unique rose scent.