A better ,safer toothpaste without the fluoride. It does have a slight minty smell and taste but more reminiscent of sea water. Pleasant to use. Hopefully this will improve my gums and teeth so is worthwhile continuing to use it.

Easy to fix in plac, subtle charcoal taste and relatively small head which is great for reaching all areas of your mouth. Very pleased, will be using these from now on!

Ideal toothpaste for anyone with sensitive requirements. I can’t tolerate mint, and it’s such a relief to find a decent toothpaste that tastes refreshing too. Thank you so much, edinco!

I was amazed how soothing and gently cleansing the toothpaste formula was, and the taste of lavender water is very pleasant. A very calming toothpaste that left my whole mouth feeling soothed, and teeth gently cleaned. To my pleasant surprise, the toothpaste shade is of a lovely lavender colour too. I also liked that the formula is mint free, as mint can be too overpowering for me. Outstanding product, I'm delighted to have come across this brand and formula. A beautiful product, thank you.

This is gentle to use and leaves teeth clean of coating even after eating. Very impressed and will use from now on.
Just a small amount is needed, and the taste is subtle and natural. A great product.

My gums usually bleed, but this gentle, natural toothpaste has been a lifesaver. It's so soothing and hasn't irritated them at all.

This has done a better job of gently whitening my teeth than any harsh paste I've tried before. The natural silica seems to just polish them perfectly. I'm impressed.

I can't stand strong mint flavours, so this toothpaste is absolutely perfect. It's gentle, works well, and has a great rosewater taste.

I use this every night and find the lavender aroma so calming. It's definitely helped me relax and get to sleep quicker. A fantastic product.

I've always hated mint, so this is a complete game-changer. The gentle lavender flavour is just perfect and doesn't overpower everything.

As someone who doesn't want fluoride or a strong mint taste, this is a perfect match. The sea minerals are a great flavour.

This is a really good toothpaste.

I have found these brush heads work very efficiently and last too.

Nice to have eco dependent brush heads that work with t electric toothbrush
They work the same as the plastic ones so I’m very happy.

My husband and I both use this before bed now. The relaxing lavender scent is a lovely way to signal to your body it's time to sleep. It really works for us.