Fluoride-Free = Safe? Yes! Fluoride-free toothpaste is a safe and effective choice, particularly when powered by smart ingredients like Xylitol.
Xylitol Power: This natural plant-derived sweetener is an oral health hero. It fights cavities by disrupting bad bacteria (S. mutans), reduces plaque build-up, and helps maintain a healthy mouth pH. It's safe for human smiles. Crucially, keep xylitol products away from dogs – it's toxic to them!
Edinco Fluoride Free Toothpaste: They are exceptional non-mint xylitol fluoride free toothpastes for daily use.
Navigating the Toothpaste Aisle
The toothpaste aisle hits you with a dizzying array of choices, all promising sparkling teeth whitening or super gum health. For years, fluoride has been the star ingredient, backed by dental pros for strengthening enamel and fighting cavities. It works by toughening up enamel against acid and helping repair early decay. But now, more people are looking at alternatives, asking: is fluoride free toothpaste actually safe?
Why Go Fluoride-Free?
People choose fluoride free for good reasons. Some worry about getting too much fluoride, especially parents of little ones who tend to swallow paste. This can lead to dental fluorosis – those white or brown spots on teeth. Others might simply prefer a fluoride-free routine for comfortable daily brushing or lean towards a natural toothpaste vibe, opting for plant or mineral ingredients.
The Key is the Ingredients
Here's the deal: the safety and power of fluoride free toothpaste really boil down to what else is in the tube doing the cleaning and cavity fighting. The good news? There are fantastic, safe, and effective fluoride-free options out there, especially those using ingredients like xylitol. When made right, fluoride free toothpaste is definitely a safe bet for your daily brush.
The Fluoride-Free Advantage: Why Make the Switch?
Making a Conscious Choice
Switching to fluoride free toothpaste isn't just a random trend; it often comes from specific needs, making it a smart move for many. A big reason is kids swallowing toothpaste. Little ones under six haven't quite mastered spitting yet. While fluoride paste is safe used correctly (a tiny smear for under 3s, pea-size for 3-6) swallowing too much over time can cause fluorosis. Even though it's usually just cosmetic, parents often choose fluoride free toothpaste kids versions for peace of mind.
Comfort and Natural Preferences
Some individuals simply prefer fluoride-free options for comfortable daily brushing, perhaps due to personal preference or finding traditional formulas less agreeable. Plus, the wellness wave has many people looking for natural products, avoiding synthetic stuff.Natural toothpaste fits this bill, using ingredients seen as gentler. So, what steps up to replace fluoride's protection?
Meet Xylitol: Nature's Sweet Secret for a Healthy Smile
The Power of Xylitol
If you're looking for effective fluoride-free care, xylitol is a star player. It's a natural sugar alcohol found in plants like birch. It tastes sweet like sugar but messes with cavity-causing bacteria (Streptococcus mutans, or MS) in a good way.
How Xylitol Works Wonders
Cavity Crusher: MS bacteria can't use xylitol for fuel. They try, waste energy, and can't grow or make acid. No acid means no enamel attacks! That's why xylitol toothpaste rocks against cavities.
Plaque Patrol: Xylitol makes it harder for MS bacteria to stick to teeth. Studies show it reduces plaque, making teeth cleaning easier. Think of it as a plaque remover toothpaste helper.
pH Power-Up & Microbiome Manager: By stopping acid, xylitol keeps your mouth pH balanced.[15, 16, 20] Plus, it targets the bad bacteria (S. mutans, S. sobrinus) while leaving the good guys (S. sanguinis, S. mitis) alone, promoting a healthier mouth overall.[15]
Is Xylitol Toothpaste Safe? Absolutely! (With One Big Warning)
Yes, xylitol is safe for humans in toothpaste! The FDA and EFSA say so. You swallow tiny amounts when brushing, way less than levels causing tummy issues (which can happen if you eat large amounts of xylitol). Recent buzz about high blood levels and heart risks from eating lots of xylitol? Researchers agree: this doesn't apply to toothpaste use because you ingest so little. BUT: Xylitol is HIGHLY toxic to dogs. Keep all xylitol products away from your furry friends!
Xylitol vs. Fluoride: Quick Comparison
They work differently but aim for healthy teeth:
Feature
Xylitol
Fluoride
Primary Mechanism
Disrupts bacterial metabolism (S. mutans), non-fermentable
Integrates into enamel, forming harder Fluorapatite
Cavity Prevention
Reduces cavity-causing bacteria & acid production
Strengthens enamel against acid attacks
Plaque Reduction
Reduces plaque adhesion & amount
Less direct effect on plaque amount/adhesion
Effect on Bacteria
Targets harmful S. mutans, spares beneficial ones
Broader antibacterial effect, less selective
Remineralization
Indirect support via pH balance & saliva stimulation
Direct remineralization aid, forms fluorapatite
Source
Natural (plants, fruits)
Mineral
Safety Notes (Oral)
Safe in toothpaste amounts; high dietary intake can cause GI upset; Toxic to dogs
Safe in toothpaste amounts; excess ingestion (kids) can cause fluorosis
The Verdict: Embracing Safe and Effective Fluoride-Free Oral Care
In conclusion, the answer to whether fluoride-free toothpastes are safe is a resounding yes, especially when formulated with powerful natural ingredients like xylitol. While fluoride has long been a cornerstone of cavity prevention, concerns about overexposure and a desire for more natural options have led many to explore fluoride-free alternatives. The efficacy and safety of these alternatives hinge on their active ingredients.
Xylitol emerges as a standout ingredient, offering a multi-pronged approach to oral health. Its ability to disrupt harmful bacteria, reduce plaque buildup, and promote a balanced mouth pH makes it a compelling alternative to fluoride. When incorporated into toothpaste, xylitol provides a safe and effective way to maintain oral hygiene and combat cavities.
Ultimately, navigating the toothpaste aisle requires understanding your individual needs and the ingredients that best address them. Fluoride-free toothpastes, particularly those harnessing the power of xylitol, offer a safe and effective path to a healthy and happy smile. Just remember to keep those xylitol-containing products far out of reach of your canine companions!
NATURALLY DERIVED FORMULA: Enjoy a gentle clean powered by naturally derived ingredients, aligned with homoeopathic principles for holistic wellness CALMING LAVENDER WATER: Infused with natural Lavender Water, known since Roman times for its relaxing properties, promoting a peaceful brushing experience NATURAL SILICA FOR WHITENING:...
NATURALLY DERIVED FORMULA: Crafted with naturally derived ingredients for a gentle yet effective clean, embracing homeopathic principles SOOTHING ROSE EXTRACT: Features natural Damascena Rose Oil, cherished in ancient Persia for its comforting properties, ideal for soothing sensitive gums NATURAL SILICA FOR WHITENING: Contains natural...
NATURALLY DERIVED FORMULA: Invigorate your smile with naturally derived ingredients formulated to use nature's best to protect your teeth' enamel Remineralising SEA MINERALS: Features Sea Minerals, reminiscent of ancient Persian wellness practices, plus antioxidant-rich Spirulina extract for a purifying feel NATURAL SILICA FOR WHITENING:...
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Terms & conditions
This website is operated by Edinco LTD. Throughout the site, the terms “we”, “us”, and “our” refer to Edinco LTD. Edinco LTD offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.
By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content. Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.
Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
SECTION 1 – ONLINE STORE TERMS
By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).
You must not transmit any worms or viruses or any code of a destructive nature.
A breach or violation of any of the Terms will result in an immediate termination of your Services.
SECTION 2 – GENERAL CONDITIONS
We reserve the right to refuse service to anyone for any reason at any time.
You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to the technical requirements of connecting networks or devices. Credit cards and other payment information are always encrypted during transfer over networks.
You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.
The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.
SECTION 3 – ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION
We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.
This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.
SECTION 4 – MODIFICATIONS TO THE SERVICE AND PRICES
Prices for our products are subject to change without notice.
We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.
We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.
SECTION 5 – PRODUCTS OR SERVICES (if applicable)
Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.
We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor’s display of any color will be accurate. We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.
We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.
SECTION 6 – ACCURACY OF BILLING AND ACCOUNT INFORMATION
We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the email and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors. You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.
For more detail, please review our Returns Policy.
SECTION 7 – OPTIONAL TOOLS
We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.
You acknowledge and agree that we provide access to such tools” as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.
Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).
We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.
SECTION 8 – THIRD-PARTY LINKS
Certain content, products and services available via our Service may include materials from third-parties.
Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.
We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party’s policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.
SECTION 9 – USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS
If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, ‘comments’), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments. We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service. You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libellous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false email address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.
SECTION 10 – PERSONAL INFORMATION
Your submission of personal information through the store is governed by our Privacy Policy. To view our Privacy Policy.
SECTION 11 – ERRORS, INACCURACIES AND OMISSIONS
Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).
We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.
SECTION 12 – PROHIBITED USES
In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content:
for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information;(g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.
SECTION 13 – DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY
We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.
We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.
You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you. You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided ‘as is’ and ‘as available’ for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement. In no case shall Edinco LTD, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.
SECTION 14 – INDEMNIFICATION
You agree to indemnify, defend and hold harmless Edinco LTD and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.
SECTION 15 – SEVERABILITY
In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.
SECTION 16 – TERMINATION
The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.
These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site. If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).
SECTION 17 – ENTIRE AGREEMENT
The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.
These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service). Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.
SECTION 18 – GOVERNING LAW
These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of Edinco LTD, 2, Gairlock House, Stratford Villas, London, ENG, NW1 9SH, United Kingdom.
SECTION 19 – CHANGES TO TERMS OF SERVICE
You can review the most current version of the Terms of Service at any time at this page.
We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.
SECTION 20 – CONTACT INFORMATION
Questions about the Terms of Service should be sent to us at service@edinco.co.uk.
Return & Refund Policy
If you are not entirely satisfied with your purchase or change your mind about owning a product bought from https://edinco.co.uk/, you can send it back for a refund or exchange. Our return policy lasts for 30 days. By agreeing to terms and conditions on this page, you agree to the return and refund policy of Edinco website outlined on https://edinco.co.uk/return-refund-policy/
For a return or exchange, you need first to contact us, and once we approve the return, send the product to the following address:
IMD Fulfilment (Client: Edinco LTD), Conway Units, 11C Stephenson Rd, Clacton-on-Sea CO15 4XA
Several types of goods are exempt from being returned. Perishable goods cannot be returned. We also do not accept intimate or sanitary products, hazardous materials, or flammable liquids or gases.
Additional non-returnable items:
* Gift cards
* Downloadable software products
* Some health and personal care items
To complete your return, we require a receipt or proof of purchase.
There are certain situations where only partial refunds are granted: (if applicable)
* Products with obvious signs of use
* Any item not in its original condition, is damaged or missing parts for reasons not due to our error.
* Any item that is returned more than 28 days after the order date (if applicable)
Once your return is received and inspected, we will email you that we have received your returned item. We will also notify you of the approval or rejection of your refund.
If your return request is approved, your refund will be processed, and a credit will automatically be applied to your credit card or original payment method within 30 days from the time we receive the goods. We might refund you in credit to be used in our store in certain circumstances.
Late or missing refunds (if applicable)
If you haven’t received a refund yet, first recheck your bank account.
Then contact your credit card company; it may take some time before your refund is officially posted.
Next, contact your bank. There is often some processing time before a refund is posted.
If you’ve done all of this and you still have not received your refund yet, please contact us at serivce@edinco.co.uk
Sale items (if applicable)
Only regular priced items may be refunded. Unfortunately, sale items cannot be refunded unless we agree to do so on a case by case basis.
Exchanges (if applicable)
We only replace items if they are defective or damaged when you received them, and you notify us within 48 hours of receiving the item. If you need to exchange it for the same item, send us an email to service@edinco.co.uk and then once we confirm it send your item to Fulfilment(Client: Edinco), Conway Units, 11C Stephenson Rd, Clacton-on-Sea CO15 4XA
Gifts
If the item were marked as a gift when purchased and shipped directly to you, you’d receive a gift credit for the value of your return. Once the returned item is received, a gift certificate will be mailed to you.
If the item wasn’t marked as a gift when purchased, or the gift giver had the order shipped to themselves to give to you later, we will send a refund to the gift giver, and he will find out about your return Shipping
You will be responsible for paying for your shipping costs for returning your item at all times. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping (if we arrange the shipping for you), as well as the fee we incurred to send the item to you, will be deducted from your refund.
Depending on where you live, the time it may take for your exchanged product to reach you may vary.
If you are returning an item over £75, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.
Damages
When you receive your order, you have 48 hours to notify us if the product is faulty or not functioning as it should. We cannot offer a refund or exchange if you inform us about the fault after this period. The 28 days return period is acceptable only if the product is not used and the packaging is not opened and is in the original condition that we sent to the buyer.
If you notify us about damage, you need to provide evidence of the damage or fault. In some cases, we require the item to be returned to us. If the customer damaged the product or the packaging, we would not issue the refund or, in some cases, deduct the fee it cost us to repackage the item and fix the damage to the product made by the customer. In these circumstances, if we do not accept the refund, the customer needs to pay relevant shipping fees to receive the products again. We endeavour to use the best methods and couriers to send you the products bought from us. In rare cases, some oversized bulky items such as gazebos might get minor marks and dents in transit. If we believe the effects are minor and do not affect the product’s functionality, we will not accept the return. We will offer a return, partial or complete refund (including the shipping) if we believe it was our fault that you received a faulty item and the fault/dent is significant.
Edinco LTD Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.edinco.co.uk/ (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the site.
Additionally when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).
We might also use your device information for advertising and retargeting.
REVIEWS
We will use your contact detail to send you an invitation to leave a review of your purchase. By accepting the terms and conditions of the website, you are allowing us or our partners to contact you for a review of your purchase.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED.
COMMON LINKS INCLUDE:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
MINORS
The site is not intended for individuals under the age of 18.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Contact us
for more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at service@edinco.co.uk or by mail using the details provided below:
27 Old Gloucester Street, London, UK W1NC 3AX
