{"product_id":"rose-rio-matcha-toothpaste-sls-free-fluoride-free","title":"Edinco Matcha Toothpaste with Xylitol, SLS-Free and Fluoride-Free,  97% Natural Toothpaste, Green Tea Formula, 65 ml","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eEdinco Matcha Toothpaste is an SLS-free and fluoride-free toothpaste with matcha-associated green tea extract, xylitol and calcium glycerophosphate for fresh, modern everyday oral care. Its botanical formula supports the oral microbiome, gently cleans and polishes teeth, and leaves the mouth feeling clean and refreshed. Made with more than 97% natural-origin ingredients.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eMORE THAN 97% NATURAL-ORIGIN INGREDIENTS\u003c\/h3\u003e\n\u003cp\u003eMade with more than 97% natural-origin ingredients, Edinco Matcha combines green tea extract, xylitol, stevia and gentle cleansing ingredients in one distinctive botanical toothpaste.\u003c\/p\u003e\n\u003ch3\u003eMATCHA TOOTHPASTE FOR BOTANICAL DAILY CARE\u003c\/h3\u003e\n\u003cp\u003eCamellia sinensis leaf extract gives the toothpaste its distinctive matcha and green-tea character, creating a fresh botanical brushing experience for everyday oral care.\u003c\/p\u003e\n\u003ch3\u003eSUPPORTS THE ORAL MICROBIOME\u003c\/h3\u003e\n\u003cp\u003eDesigned with microbiome-focused care in mind, Edinco Matcha Toothpaste supports the natural oral microbiome as part of a balanced daily brushing routine.\u003c\/p\u003e\n\u003ch3\u003eWITH XYLITOL\u003c\/h3\u003e\n\u003cp\u003eXylitol forms an important part of the formula, adding gentle sweetness and complementing the toothpaste’s fresh, naturally inspired approach to daily oral care.\u003c\/p\u003e\n\u003ch3\u003eSLS-FREE FORMULA\u003c\/h3\u003e\n\u003cp\u003eMade without Sodium Lauryl Sulfate, the formula uses a different cleansing system to provide effective everyday cleaning while offering an alternative for customers looking for an \u003cstrong\u003eSLS-free toothpaste\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eFLUORIDE-FREE DAILY CARE\u003c\/h3\u003e\n\u003cp\u003eThe fluoride-free formula is designed for customers who prefer a \u003cstrong\u003etoothpaste without fluoride\u003c\/strong\u003e as part of their everyday oral-care routine.\u003c\/p\u003e\n\u003ch3\u003eGENTLE CLEANING AND POLISHING\u003c\/h3\u003e\n\u003cp\u003eHydrated silica helps clean and gently polish the tooth surface, removing everyday deposits and leaving teeth feeling smooth and refreshed after brushing.\u003c\/p\u003e\n\u003ch3\u003eWITH CALCIUM GLYCEROPHOSPHATE\u003c\/h3\u003e\n\u003cp\u003eCalcium glycerophosphate complements the formula’s everyday plaque-care approach, adding another oral-care ingredient to the matcha and xylitol blend.\u003c\/p\u003e\n\u003ch3\u003eFRESH, PLANT-INSPIRED ORAL CARE\u003c\/h3\u003e\n\u003cp\u003eWith matcha-associated green tea extract, xylitol and an SLS-free, fluoride-free formula, Edinco Matcha Toothpaste offers a fresh and distinctive alternative to conventional everyday toothpaste.\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e \u003c\/p\u003e","brand":"Edinco","offers":[{"title":"1 Pack","offer_id":56800583025026,"sku":"tpmat1-f","price":7.99,"currency_code":"GBP","in_stock":true},{"title":"3 Pack","offer_id":56800583057794,"sku":"tpmat3-f","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/1880\/6050\/files\/edinco-matcha-toothpaste-with-xylitol-sls-free-and-fluoride-free-97-natural-toothpaste-green-tea-formula-65-ml-edinco-tpmat1-f-4132216.png?v=1786403422","url":"https:\/\/edinco.co.uk\/products\/rose-rio-matcha-toothpaste-sls-free-fluoride-free","provider":"Edinco","version":"1.0","type":"link"}